Swiping Right or Left: Just How Niche Online Dating Sites Are Impacting Match’s Market Development

Swiping Right or Left: Just How Niche Online Dating Sites Are Impacting Match’s Market Development

Information Marketing Manager, SimilarWeb

Match.com may be the longest-standing on the web dating internet site. Started in 1995, it absolutely was built to be an ongoing solution available for singles seeking to mingle from the absolute comfort of their pc. Because the initial on the web scene that is dating match.com developed the first subscription-based relationship community for a diverse array of audiences and currently boasts the greatest quantity of effective marriages for almost any relationship platform. Even though it is now identified to function as the industry frontrunner, match.com has informed rivals how exactly to hone their organizations and achieve long-lasting success, specially as internet dating has transformed into the go-to matchmaker for American adults.

Out Utilizing The Old, In With All The Brand New

Match Group, Inc – the holding business of match.com – dominates traffic into the space that is dating. Internet web internet Sites owned by Match Group, including pof.com (PlentyofFish – POF), tinder.com, okcupid.com plus the one which began it all match.com that is– drove 62% of traffic to the web dating category across a 18-month duration.

Nevertheless, in a Year-on-Year (YoY) comparison, Match Group’s share of the market dropped by 2.64 portion points. Read more